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TLA Series: What is a CRM?

 

by John Stucky

What exactly does CRM really mean? In this TLA (Three Letter Acronym) post and video, I'll explain the technical term in a way everyone can understand.

CRM stands for Customer Relationship Management. 

The easiest way to understand this is to rearrange the order of the words:

Managing Customer Relationships.

From tracking and scheduling activities like emails and phone calls to recording vital information like addresses, fiscal schedules, and marketing campaigns, CRM is a software tool the helps your organization keep up with clients. 

If you like what you’ve seen here, contact us for more information.

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